•Business Strategy
–Develop a vision and mission for the future that is firmly based on strategic thinking, trends in customer needs, competitive analysis and objective assessment of strengths, weaknesses, opportunities and threats. Incorporate consideration of your company's culture and people skills and set strategic objectives and measures for key elements of your business including technology and new products.
•New Products Strategy
–Create a strategy to implement new products that includes goals, targeted markets, strategy for entering or expanding a target market and unique selling proposition.
•Product Portfolio
–Define or reevaluate the mix of products in the portfolio taking into consideration the balance of products, customer value and optimized shareholder value.
•Product Road Maps
–Develop or update product line road maps depicting the base products and derivative products that will be developed for each target market over several years.
•Lifecycle Management
–Identify, prioritize and sequence all current or proposed projects, programs and products in the organization based upon the overall fit between the projects and the business strategy and customer needs.
